The Expo Tote made its debut at Expo West 2024, where the first 300 disappeared in under an hour. When we returned in 2025 with 1,000 totes, they vanished by the end of day one.

Since then, we’ve received countless texts and emails from our Magic community of people using this tote daily for workouts, farmers market runs, beach days, and everything in between. It is just the right size, sturdy enough to haul, and stylish enough to take anywhere. And for the first time ever, we’re giving non-Expo-go’ers a chance to snag one. An ode to when Magic Mind first met the wider world, and the spirit of keeping that energy going.