Privacy Policy

Privacy Policy

Information we collect

Information you provide to us

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, and telephone number
  • Commercial and Financial Information, including purchases and credit card or debit card number
  • Inferences, including inferences created from other personal information collected

We also collect the personal information you provide to us when you give us your phone number in order to manage your subscriptions. The categories of information we may collect include:

  • Personal Identifiers, including name
  • Inferences, including inferences created from other personal information collected

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

Information collected automatically

We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. This data may be collected using browser cookies and other tracking technologies.

Browser Cookies. We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), and Retail Partners.

Ad Networks

  • Personal Identifiers, including Name and Email address
  • Online Identifiers
  • Internet Activity
  • Commercial and Financial Information, including Purchases

Other consumers (e.g., referrals)

  • Personal Identifiers, including Name, Email address, and Telephone number

Retail Partners

  • Personal Identifiers, including Name
  • Commercial and Financial Information, including Purchases

How long we keep your data

We retain the personal information we receive as described in this Privacy Policy for as long as you purchase our products and services, as necessary to fulfill the purpose(s) for which the personal information was collected, to provide our products and services, to resolve disputes, to establish legal defenses, to conduct audits, to pursue legitimate business purposes, to enforce our agreements, and to comply with applicable laws. We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy, and once we no longer need to retain your personal information for the purposes described above, we will destroy, erase, or deidentify it per our data retention policies and applicable law. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it.

We generally retain data according to the guidelines below.

Type of Data

Retention Period

Cookies and online data we collect while you use our website, including Email address

We delete or anonymize data concerning your use of our website within 7 years of collecting it.

Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases

We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form.

Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Credit card or debit card number

We keep customer feedback and correspondence with our customer service for up to 7 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.

Data we collect when you sign up for promotional and marketing communications, including Email address, Telephone number, Online Identifiers, Internet Activity, Inferences created from other personal information collected

Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.

Data we collect when you review our products, answer surveys, or send feedback, including Email address, Purchases

We retain review, survey, and feedback data for up to 7 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.

Data we collect in connection with privacy requests, including Name, Email address

We retain records related to privacy requests for a minimum of 24 months following the completion of the request.

Data we collect for security purposes, including Email address

We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

 

Purposes of Processing

We process personal information for the following purposes:

  • Conducting Surveys
  • Creating Customer Profiles
  • Data Storage
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Internal Business Operations
  • Operating our Website or Mobile Apps
  • Organizing & Managing Data
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • Tracking Purchases & Customer Data

What we disclose

We may disclose the following personal information about you when you purchase our products or visit our website:

Personal Information Disclosed

Recipient (by Category)

Personal Identifiers

Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services

Online Identifiers

Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services

Internet Activity

Ad Networks, Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services

Commercial and Financial Information

Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services

Inferences

IT Infrastructure Services and Sales & Marketing Tools

 

 

 

 

 

 

 

We may disclose the following personal information about you when you give us your phone number in order to manage your subscriptions:

Personal Information Disclosed

Recipient (by Category)

Online Identifiers

Sales & Marketing Tools

Internet Activity

Sales & Marketing Tools

Inferences

Sales & Marketing Tools

Virginia Privacy Notice (VCDPA)

This section provides additional information for Virginia residents under the Virginia Consumer Data Protection Act (VCDPA). ​​The terms used in this section have the same meaning as in the VCDPA. This section does not apply to information that is not considered "personal data," such as deidentified or publicly available information as defined in the VCDPA.

Collection and Disclosure of Personal Information

The personal data we collect is described above in Information we collect. The personal data we disclose to third parties and the categories of third parties to whom we disclose personal data is described above in How we disclose information. The length of time for which we retain personal information is described above in How long we keep your data. Our purposes for processing data are described above in Purposes of processing.

Data “Selling” and Targeted Advertising

We process personal data for purposes of targeted advertising (as defined in the VCDPA), including online identifiers and internet activity. This allows us to show you ads that are more relevant to you.

Exercise your right to opt-out by emailing us at hello@magicmind.com. Please put “Request to Opt-Out of Selling My Data” in the subject line and provide your first name, last name, email address, and state residency in the body of the email.

Profiling

The VCDPA gives consumers the right to opt out of automated profiling that produces legal or similarly significant effects, such as approval for a loan, employment, or insurance.

We do not profile consumers in furtherance of decisions that produce legal or similarly significant effects.

VCDPA Rights

Your VCDPA rights are described below. You can make a Privacy Request to  hello@magicmind.com.

Right to Access

You have the right to confirm whether we are processing personal data about you and to access such data. Where processing is carried out by automated means, you have a right to receive a copy of your personal data in a portable and readily usable format that allows you to transmit your data to another controller.

If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal data provided by or obtained about you. Subject to certain limitations, we will permanently delete any such personal data from our records and direct our processors to do the same.

Right to Non-Discrimination

If you exercise your VCDPA consumer rights:

  • We will not deny goods or services to you
  • We will not charge you different prices or rates for goods or services
  • We will not provide a different level or quality of goods or services to you

However, we may offer a different price, rate, level, quality, or selection of products or services if your personal data is required in order to provide those products or services and you have exercised your right to opt out, or the offer is related to a voluntary loyalty or rewards program.

Right to Opt-Out

Sale of Personal Data:
We do not sell your personal data, as defined by the VCDPA.

Targeted Advertising:
Exercise your right to opt-out by emailing us at hello@magicmind.com. Please put “Request to Opt-Out” in the subject line and provide your first name, last name, email address, and state residency in the body of the email.

Profiling:

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Authenticating Your Request

Once we receive your request, we will verify the information you provided by matching the information that we have collected. If we cannot authenticate your request, we may ask for additional information from you. If you are unable to provide additional information, or we are unable to authenticate the request using commercially reasonable efforts, we may deny your request.

Right to Appeal

If we decline to take action in response to any of your privacy requests, you have the right to appeal that decision within a reasonable amount of time, but no later than 90 days from the date of our decision. To submit a request for appeal, email us at hello@magicmind.com. Please put “Request to Appeal” in the subject line and provide your first name, last name, email address, and a brief description of what the decision you seek to appeal.

 "Appeal a Decision" in the request type drop-down.

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Virginia Attorney General’s Office.

3rd Parties

Some of the Sites may contain links to content maintained by third parties that we do not control.  We allow third parties, including business partners, advertising networks, and other advertising service providers, to collect information about your online activities through cookies, pixels, local storage, and other technologies. These third parties may use this information to display advertisements on our Sites and elsewhere online tailored to your interests, preferences, and characteristics.  We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

 

Some third parties collect information about users of our Sites to provide interest-based advertising on our Sites and elsewhere, including across browsers and devices.  These third parties may use the information they collect on our Sites to make predictions about your interests in order to provide you ads (from us and other companies) across the internet.  Some of these third parties may participate in an industry organization that gives users the opportunity to opt out of receiving ads that are tailored based on your online activities.  Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable targeted ad technologies in mobile apps.  Many mobile devices allow you to opt out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device.  For more information, please check your mobile settings.  You also may uninstall our apps using the standard uninstall process available on your mobile device or app marketplace.

 

To opt out of interest-based advertising across browsers and devices from companies that participate in the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit their respective websites.  You may also be able to opt out of interest-based advertising through the settings within the mobile app or your mobile device, but your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable all cross-device linking for interest-based advertising.  If you opt out, you will still receive ads but they may not be as relevant to you and your interests, and your experience on our Sites may be degraded.

EEA/UK Privacy Notice (GDPR)

This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). ​​The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.

Collection and Disclosure of Personal Data

The personal data we collect is described above in Information we collect. The personal data we disclose for business or commercial purposes is described above in How we disclose information. The length of time for which we retain personal data is described above in How long we keep your data. Our purposes for processing data are described above in Purposes of processing.

We may disclose your personal information to the following third party controllers for business purposes: Google Pay, Instagram Ads, Facebook Pay, PayPal - Pay with PayPal, Venmo, Pay Later, Apple Pay, FedEx, Gorgias, QuickBooks, Youtube Ads, Hootsuite, Friendbuy, Gusto, Black Crow AI, USPS, Shop Pay, Recruitee, LiveIntent, Facebook Ads, Google Ads, Postscript, Tiktok Ads, Taboola, Fosdick, 15Five, Veeva, DHL. To understand how these parties handle your data, please refer to their respective privacy policies.

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

  • Complying with legal obligations
  • Fulfilling contracts
  • Consent
  • Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Conducting Surveys, Creating Customer Profiles, Data Storage, Delivering Targeted Ads, Internal Business Operations, Preventing Fraud, Fulfilling Customer Orders, Processing Payments, Sending Promotional Communications, Operating our Website or Mobile Apps, Providing Customer Support, Tracking Purchases & Customer Data, and Organizing & Managing Data.

International Data Transfers

Magic Mind is not established within the EEA/UK and our website servers are located in the United States, which has not been the subject of an adequacy decision by European data protection authorities. By interacting with this website, you are transmitting your personal data to the United States.

Privacy Rights

Individuals in the EEA/UK have the following rights regarding their personal data. You can exercise your rights using the request form at the top of this page, or by submitting a “Privacy Request.” Exercise your right via Privacy Request by emailing us at hello@magicmind.com. Please put “EU Privacy Request” in the subject line and provide your first name, last name, email address, EU privacy right(s) you are exercising, and your UK/EU member-state residency in the body of the email. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

List of UK/EU Privacy Rights:

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit the Information Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities at https://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

10000 Inc.,

2261 Market Street #4164 

San Francisco, CA 94114

United States

Owner contact email: hello@magicmind.com