Discover Pete Holmes's secret to crushing

Find out why creators like Pete Holmes, Theo Von, and Bryan Callen take Magic Mind to fuel their daily routines.

  • Sustained Energy & Focus

  • No Crash, No Comedown, No Jitters

  • Reduced Stress & Anxiety

Our shot is making a splash

  • “Focus is power and now
    it comes in a bottle.”

  • “Productivity will go up, meaning
    the to-do list will go down, and
    anxiety will melt away.”

  • “A revolutionary

All-Day, ‘Dialed-In’ Energy

“Magic Mind is the first energy drink I’ve discovered
that gives all-day energy and actually decreases
stress at the same time. I love feeling ‘dialed-in’ whenever
I take the shot. You’ll have to try it to see what I mean!”

– Pete Holmes

Chills Me Out

“When taken without caffeine, I am super
relaxed and chill, but still able to work and
focus. When I take it with caffeine, I am highly
motivated and focused while working.”

– Gennaro P.

Real Results Delivered

“Focus and energy were noticeable in
my work. I stopped getting that mid day
slump, and I would even start waking up
before my alarm most days.”

– Alyssa M.

Part of My Daily Ritual

“Pairs well with my morning meditation. It’s uplifted
my immune system and keeps me focused through
the day. I’m making a huge ROI just from the extra
productivity I’m getting in my business.”

– Christian E.

Find your flow state

Sustained energy and focus. Feeling fully engaged in the task at hand. Distractions seeming to melt away. At Magic Mind, we call that "flow state". And we formulated our shot to get you there more often. Find your flow state with a little help from Magic Mind, and cruise through your workday.

“I've been taking this magical blend for a few weeks now and I am loving it! I do feel the flow and did from day 1. I notice I am alert, focused, clear-minded, and invigorated.”

– Sami K.

Shop Now

Over-caffeination is holding you back

The science is now clear that procrastination is largely caused by anxiety. And too much caffeine causes a spike in cortisol, your body's main stress hormone. That’s why Magic Mind has less than half the caffeine of a cup of coffee. The nootropics (brain-boosting nutrients) and adaptogens (stress-mitigating compounds) do the heavy lifting to improve your ability to focus deeply.

“I was at a point where my to-do list each day was causing more anxiety than I could handle . . . The last two weeks I've been able to focus, knock out my list by noon on most days, and then get more done each afternoon. And, as an added bonus, I've been sleeping better each night.”

– Jake B.

Shop Now

Tap into creative clarity

Our mission is to build the best beverage brand on the planet for creators. If athletes have Gatorade, we want to give creators ‘Creatorade’. Whether you're creating music, software, or a business, we want to help you do it. We all create the world around us. Imagine what we can build together with a bit more creative clarity each and every day.

“It’s been two weeks of Magic Mind, and this habit has reawakened my ability to concentrate on my work as a freelance writer and film producer . . . I’m the best me that I’ve been in a 
long time.”

– Ted K.

Shop Now

No crash and no comedown

Back to over-caffeination...the way caffeine 'gives you energy' is actually addition by subtraction. It blocks your body's adenosine receptors, preventing you from feeling the fatigue that builds up in your body as you expend energy — but it only blocks them for a few hours. The secret to Magic Mind? A combination of minimal caffeine from matcha with nootropics and adaptogens to give you long-lasting energy and focus without the crash.

“I can’t believe how much of a difference I felt. My brain was clear and alert, I didn’t crash during the day, even my cravings for sugar were gone.”

– Monica L.

Shop Now

We wrote the book on it

Our story started with a medical condition and a doctor’s directive to ditch coffee. Our founder, James, began researching nootropics, adaptogens, and functional mushrooms to find a morning ritual that worked for him. He co-authored a book on these compounds and then fine-tuned his recipe with the help of our scientific advisory board. A decade of research and over 100 iterations later, we bring you Magic Mind.

“Overall, this elixir really does live up to its name, and they have the science to back it. It makes my mind feel a lot younger.”


Shop Now


What's in Magic Mind?

Magic Mind contains a magical combination of 13 active ingredients, scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. 

Read more about the science behind each ingredient at — you can also read about the science and safety of our ingredients in our Amazon bestselling book “Beyond Coffee: A Sustainable Guide to Nootropics, Adaptogens, and Mushrooms”.

Is it safe? Does it work?

Magic Mind uses ingredients and dosages that are safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients that you can read more about here:

You can also read about the science and safety of our ingredients in our Amazon bestselling book, “Beyond Coffee: A Sustainable Guide to Nootropics, Adaptogens, and Mushrooms”.

What should I expect when consuming Magic Mind?

Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine. Though you'll feel an elevated sense of energy and a sense of calm focus within an hour of consuming Magic Mind, the benefits of some of the ingredients, like Ashwagandha and Cordyceps Mushrooms, can take 5 days to kick in and up to 10 days to reach full effect.

When cycling off of Magic Mind (see our recommendation below), or if you decide to stop consuming it altogether, you won't experience any kind of withdrawal.

Do I take it alongside coffee or tea?

Yes. Take alongside or in place of your morning caffeine. :) ‍

Magic Mind has minimal amounts of caffeine and is meant to be consumed as a supplement alongside your current morning routine. If you drink 2-3 cups of coffee during the day, Magic Mind will satisfyingly replace 1-2 of those cups by extending the caffeine of your current morning routine. It can also replace your current morning routine entirely if you're trying to reduce your caffeine intake.

Can I take it on an empty stomach?

Many people drink Magic Mind on an empty stomach without problem, but Matcha green tea on an empty stomach can be an issue for some. We recommend a light meal within 30 minutes before or after drinking Magic Mind if you discover that it's an issue for you.

Do I need to cycle off?

Although you won't build a tolerance to any of the ingredients in Magic Mind apart from the caffeine, we recommend occasionally cycling off to allow your body to maintain a baseline of activity and to give your nervous system a chance to reset.

For those taking Magic Mind daily, we recommend cycling off for one week every three months. If you already cycle off on the weekends, then taking a week off every three months isn't necessary.

Can this interact with medications? Who shouldn't take Magic Mind?

Yes, Turmeric Curcumin and Ashwagandha can interact with some medications like SSRIs and blood-thinning medication, so please consult your physician if you are currently on medications. High doses of Turmeric and Ashwagandha are also not recommended for women who are pregnant or nursing.

How much caffeine is in Magic Mind?

Magic Mind contains 55 mg of naturally occurring caffeine (from the Matcha green tea), less than 1/2 the caffeine in a typical cup of coffee.

What kind of Matcha does Magic Mind use?

We use premium ceremonial-grade Matcha from Japan in each bottle of Magic Mind, sourced from our friends at Encha Matcha. ‍

This is the highest-quality category of Japanese Matcha, and we're proud of the lengths that our tea farmers go through to produce it.

How does Magic Mind source its ingredients? Do you test for harmful compounds?

As part of The Magic Mind Promise, we only source our ingredients from the world’s best suppliers and require rigorous testing of every ingredient sent to us. We readily provide the certificates of analysis for our ingredients to anyone who submits a request to

We also test every batch of our formula for heavy metals, toxins, harmful bacteria, and other food contaminants in a third-party lab to comply with the most stringent industry standards.

Is Magic Mind gluten-free, nut-free, dairy-free, paleo-friendly, vegan-friendly, and keto-friendly?

Magic Mind is gluten-free, nut-free, and dairy-free. Magic Mind is also paleo-friendly and vegan-friendly. Each bottle of Magic Mind contains 3 grams of sugar from Agave, which is something for keto customers to take into account.

How do I modify or cancel my subscription?

You can access our customer-facing dashboard for this by clicking "login" at the top of this page. Or, feel free to send an email to and we'll take care of it within 24 hours.

Does Magic Mind ship internationally?

Yes! We ship almost everywhere in the world, and international customers can make both one-time purchases and subscription purchases directly through our website.

What does Magic Mind do to support the environment?

We offset all supply chain emissions through our carbon-capture partnership with We also offer carbon offsets to our customers with Corso, so all together we're a carbon-negative company!

Is refrigeration required?

No, refrigeration isn’t required until after opening. But we often hear that our shots taste better when chilled, so feel free to store them in the refrigerator if you have space!

Based on 1009 reviews
Magic Mind
Jack S.
Best brain boost I’ve tried so far

My partner and I have tried a few different brands of brutal vitamin supplement blends and these were by far the best. No negative affects like anxiety or sweating. When taking these I was noticeably more focused at work, less tired and irritable when I get home and we cut our daily coffee consumption in half! They taste good and work great.

Magic Mind
Christion H.

Amazing no other words needed

Magic Mind
Darryl C.
Amazing Benefits

I am a hyper focused high energy person that likes to always keep my mind and hands busy with product or learning etc. I have been taking another product of mushroom caps in the am with my cup of coffee, that was great and I had new focus and energy through out the day until i get home, i also have a 1-1/2 hour ride home and buy the time your done working and drive all that way, your motivation takes a hit and you still want to do those projects and crafts etc., but you've wound down for to long. This is where Magic Mind comes in. I drink
one of these when I get home and If I want to do something I have the energy and motivation. So far the combination of both haven't affected my sleep habits. I am 46 with some aches and pains but I feel mentally and motivationally like I'm back in my 30s. Magic Mind was the last piece of the puzzle I needed. Definitely going to continue the current regiment. After just coming out of a 2.5 year bout of depression, the addition of these two products just set my mind right and it feels like the darkness was so long ago.

Magic Mind

tried. 3 pac. starter. exited. to. get. full subscription. been. doing. other. products. but can tell. when get. off them. MM. will be a cleaner. more better way to go. I can say it will. since doing other stuff alot

Magic Mind
Lorna W.

More focused and clear headed!!

Magic Mind
Jeffrey R.
Crazy - this actually works!

No hype - No spin.

Magic Mind gives a “no rush” boost to my day! Improves my focus, clarity and oddly my inner peace and serenity. I am also sleeping much deeper, longer and better.
Best health purchase ever.

Just not for me

I’m quite sure your product is good but it is just not for me. I mostly forget to take it.

Magic Mind
Shane J.
Subtle yet satisfying mental boost

I believe this is helping me, gives a calm, grounded focus. I have yet to take it regularly and assume that the benefits would gain with consistent usage.

Magic Mind
Hugh F.
Love this Product

This is a very clean source of focus and energy and it replaces my coffee every morning

Magic Mind
Kat C.
Love this stuff

I'm loving the way I don't need my afternoon coffee the days I take Magic Mind. And I'm remembering all the little tasks I need to finish!

Magic Mind
Jake M.
How you EXPECT your coffee to make you feel

It only took minutes for the brain fog to dissipate and I genuinely just felt GOOD! Calm, focused, clear-headed. I do not need as much caffeine now, highly recommend this for anyone who may be overly taxing themselves with caffeine intake just to get by every day. Its been a game-changer for me


Magic mind is like finding a potion in a MMORPG that gives you plus +25 to all stats. It helps your mood and your mind AND your energy.

More than satisfied!

The product description is spot-on—and the results are noticeable almost immediately. I’ll be with you for the long-term. And, good for you supporting such a wonderful cause. Cheers!

A Noticeable Improvement To Mind And Body

I'm 60 years old and on somewhat of a fixed income, and after I did not replenish my initial supply and hadn't taken "MM" for a couple of weeks, I found a bottle that had dropped onto the door of my refrigerator. After drinking that, I noticed such a markedly positive change to my mental clarity and focus and my energy level, I canceled some other subscriptions and renewed this one! Investing in yourself is the best investment one can make!

Magic Mind
Adam P.
Love it 💪🏼

Love it 💪🏼

Magic Mind
Berge K.
Best customer service, and company that I didn’t end up doing

Great company great tasting product but not necessarily for me


Idk decent

Magic Mind
Natasha N.

Magic Mind

Magic Mind
Kevin A.
Good Product Overall

Noticed towards my 5 day I needed two bottles per day to sustain my focus and energy.

Magic Mind
Matthew W.
Tasty Boost

Been using Magic Mind for a couple of weeks now. It's part of my routine. I feel energized and clear of mind. So far I'd recommend the product. Tastes great too!

Loved it!!

Magic mind does what is says! 100% satisfied customer.

Magic Mind
Brandon P.
Incredible product and amazing flow!

Every time I drink magicmind, I get into the best flow stats ever. So grateful for this product!!

Magic Mind
Matthew M.
Unbelievably good

Magic Mind does exactly what it is advertised to do. It wakes me up more effectively than coffee or energy drinks and gives me energy and focus without the crash. I highly recommend it!

Magic Mind
Jonathan P.

Magic Mind

Magic Mind
Kyle D.
I’m somewhat skeptical

I felt great for the first couple of days — alert, not at all tired, didn’t have a desire for coffee. After day three, those feelings seemed to subside. So, I’m not sure this did much. :/ That said, love the taste.